⚡ Selected Work

OUR
WORK.

Five brand worlds built from the ground up — strategy, identity, content and campaign, all crafted to strike.

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Case Study — 01
GLSSY.
"Color that feels liquid."
Brand Identity Product Range Campaign Visuals Launch Film Beauty

The World

Most beauty brands sell products — the best sell desire. We built GLSSY as a beauty world people obsess over: bold colour, liquid-glass finish and an identity impossible to ignore.

A launch-ready concept campaign, produced with AI workflows. Beauty brands blend in. We made one impossible to ignore.

What We Delivered

  • Brand identity & naming
  • Product range concept
  • Campaign visuals & imagery
  • Launch film direction
  • AI-powered visual production
GLSSY Hero
Case Study — 02
LUNEH
"Soft modesty for real life."
Brand Strategy Identity System Product Direction Campaign Concept Modest Fashion

The Strategy

We treated LUNEH like brand-strategy research — not a moodboard. We mined real customer reviews, separated recurring pain points from one-off noise, and turned them into a concept only an insider could build.

Coverage without heaviness. Fit without guessing. Beauty without inconvenience. Premium without pretending.

What We Delivered

  • Customer research & insight mining
  • Brand pillars & positioning
  • Visual identity & colour system
  • Product range concept
  • Launch campaign direction
LUNEH Collection
Case Study — 03
BITE
"Jewelry that talks back."
Brand Identity Campaign Aesthetic Social System Packaging Direction Gen Z

The Brand

For Gen Z, jewelry isn't elegance — it's attitude. We built BITE bold, playful and provocative: messy flash photography, close-up skin and real moments over perfect posing.

Mixed metals. Nightlife energy. Stacked attitude. A complete brand world built for social-first discovery and conversation.

What We Delivered

  • Brand concept & identity direction
  • Campaign aesthetic & photography direction
  • Packaging identity
  • Social application & content system
  • Campaign video production
BITE Packaging
Case Study — 04
MORI
"Plant-powered energy."
Brand Concept Packaging System Flavour Range Campaign & Merch Energy Drink

The Concept

A matcha-led energy concept built for focus, movement and good vibes — a full brand world spanning four flavours, packaging, merch and campaign. Clean energy, with taste and a point of view.

Matcha Charge. Yuzu Lift. Berry Bloom. Blue Zen. Four flavours, one clean craveable system.

What We Delivered

  • Brand concept & naming
  • Packaging system across 4 flavours
  • Merch & lifestyle direction
  • Campaign & out-of-home posters
  • Social content direction
MORI Flavours
Case Study — 05
SQSH
"Real ketchup for real cravings."
Brand World Packaging Mockups Reels & Ads Posters & Carousels Street Food

The World

A full street-food brand world — bold packaging, craveable visuals and a clear voice — built for burgers, fries, hot dogs and everyday hunger.

We don't just design posts; we build worlds that become reels, ads, posters and packaging. Dip heavy. Bite harder.

What We Delivered

  • Brand world & identity direction
  • Packaging design & mockups
  • Reels & video ads
  • Social carousels & posters
  • Tone of voice & audience strategy
SQSH Lifestyle
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